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TravisMathew, the legendary Southern California culture and lifestyle apparel and accessory brand introduced to the UK and Ireland for the first time in 2016 by bespoke branded golf accessory and merchandise specialists, Premier Licensing, has taken the coveted ‘Golf Fashion Brand of the Year’ honours in GolfPunk’s 2016 ‘Staunchie Awards’.


TravisMathew’s, the sought-after South California fashion brand founded in 2007, has had a real focus from the outset on creating distinctive premier men’s apparel for work and play. The brand has rapidly cemented a foothold in the sportswear world by leading the way in quality and active-wear design, with its forthcoming Monte Carlo-themed Fall 2017 collection, available throughout the UK and Europe via Premier Licensing’s extensive and well-established wholesale network, set to extend that philosophy yet further later this year.


The brand has rapidly earned cult status this side of The Pond, with its unique style catching the eye of the judging panel in the GolfPunk 2016 ‘Staunchie Awards’ just before Christmas, with TravisMathew claiming ‘Golf Fashion Brand of the Year’ honours in the first twelve months after first hitting these shores.


GolfPunk, the alternative voice of golf, which was successfully relaunched as a digital-only magazine in 2012, announced on Christmas Eve: “It’s been a hell of a year. Here are the results of the GolfPunk Staunchie Awards where we honour the finest achievements in 2016 from equipment manufacturers to people who were just nice to us… TravisMathew is here in the UK now and we love it. Plus they’re really good fellas and we had a blast when they partnered with us at the GolfPunk Caddyshack at the Open.”


Last year TravisMathew turned to the Pacific Ocean and the bustling metropolis for inspiration. For Fall 2017 the brand is returning to the seashore – this time the Mediterranean – with a new collection drawing heavily on the style, energy and sheer excitement of Monte Carlo – one of the coolest and most famous cities on earth. The Fall 17 collection will retain all the technical fabrications and classic styling that make the clothes truly unique, but also display subtle hints of the legendary Monte Carlo lifestyle if you look a little closer – designs inspired by the thrills and spills of the Formula One circuit, the sophistication and elegance of the Hotel de Paris, and the vibrancy and colours of Monaco’s most radiant casinos.
Leading the way is the Prestige 7 Series, broken down into Prestige 7, Prestige 77 and Prestige 777 to ensure you always have the perfect fabric, style and performance to fit your mood and needs. Prestige 7 offers premium hand feel and excellent wrinkle resistance – easy to wash and wear and equally at home in the office or on a mellow night out. Prestige 77 packs excellent rapid-dry and moisture-wicking properties into an enhanced stretch and wrinkle-resistant fabric, magically bridging the gap between getting active and taking it easy. Prestige 777 offers ultimate performance thanks to its lightweight, four-way stretch credentials – again, slow to wrinkle but quick to dry. The Trademark Fit pieces, identified by a black ‘TM fit’ flag tag, provide that mythical mix of everyday luxury with a tailored fit.


The new line from GolfPunk’s ‘Golf Fashion Brand of the Year’ is sharp and electrifying – a once-in-a-lifetime opportunity to immerse yourself in one of Europe’s most famous coastal cities, add some James Bond panache to your style, throw a handsome smirk on your face, and inject a confident pop in your step.

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