PRG SUCCESS STORY CONTINUES AT THE 2016 PGA MERCHANDISE SHOW
Major bespoke golf accessory supplier, PRG, once again enjoyed the largest presence of any home-based exhibitor at this year’s PGA Merchandise Show.
When the 63rd annual PGA Merchandise Show opened its doors for business in Orlando, Florida on January 27th, Belfast-based PRG consolidated its position as a leading player in the global bespoke accessory sector with comfortably the biggest stand and presence of any UK-based company exhibiting.
“As the world’s premier golf trade event, the PGA Merchandise Show provides us with the perfect opportunity to showcase our comprehensive range of accessories to a global audience of key industry buyers” commented Director Kevin Funnell. “We are also able to connect with UK customers and media, along with a growing network of international distributors, and keep them fully abreast of what’s in the pipeline for 2016.”
The PGA Merchandise Show, the industry’s annual ‘Major of the Golf Business’, has long been the place to be in late January for anyone who’s anyone in the golf trade, with 42,000 industry professionals, leaders and luminaries descending on the Orange County Convention Center in to get a first look at the very latest offerings in golf equipment, apparel, accessories and services from over 1,000 leading golf companies and brands from some 91 countries worldwide.
Strong sales across the board in 2015 have further enhanced PRG’s growing influence in one of golf’s key retail sectors, with more and more clubs and resorts looking to grow and expand their revenue streams from the sale of top-quality, highly desirable bespoke accessories. PRG is now a true leader in this sector, delivering the high levels of quality, service and choice that the very best golf facilities demand and expect time and time again.
“Our business model is broad and all-encompassing, with low minimum order levels and competitive pricing throughout the range attracting not just high-end resorts and large corporate companies looking to supply their customers or clients with the perfect memento, but also members golf clubs with more localised client bases” added Funnell.
The Heritage Collection – an ingenious blend of retro style and modern looks – once again played a key role in PRG’s success, with the range extended for 2016 to include the new Apollo, Horizon, Lunar and Solitaire lines. The Heritage Collection, which features everything from headcovers, shoe bags and tote bags to iPad covers and wine tote bags, has helped PRG establish strong business relationships with well over 70% of the Top 100 courses in the UK & Ireland.
An excellent reaction to the entire accessories collection at the PGA Merchandise Show in Orlando has left PRG perfectly placed for yet further growth and expansion throughout 2016.