MIZUNO INTRODUCES NEW ULTRALIGHT NEXLITE BOA 005 SHOE FOR AW18
Mizuno, the Japanese golf equipment manufacturer long renowned for its beautiful, industry-leading forged golf clubs, also boasts a long and rich heritage in footwear. The new Kuraray synthetic leather uppers on AW18’s Nexlite Boa 005 high-performance golf shoe will make it one of the lightest in its class.
Founded in Osaka, Japan, in 1906, Mizuno has long held an enviable industry- and tour-wide reputation for its golf clubs, but globally it is footwear that represents the brand’s largest product category, with golf shoes a key part of that portfolio.
In Japan, Mizuno was the third biggest golf shoe supplier by both volume and value in 2017 with almost 10% of the market, and the company enjoyed significant growth in golf footwear across nearly all regions, including EMEA, with the success of the ultralight Nexlite SL. That growth continued into SS18, with orders for the Wave Cadence and Nexlite Boa showing a 25% increase over 2017’s sales.
Now that growth is set to continue further with the introduction of the Nexlite Boa 005 for AW18, an ultralight, high-performance golf shoe that will be among the lightest in class for Boa spiked shoes.
Nexlite Boa 005 retains the Boa closure system from last season’s model instead of traditional laces, which makes it easier to put the shoes on and take them off. The Boa dial on the side of the shoe tightens and releases a durable Nylon-coated stainless steel wire lace that won’t stretch, with the tightening system also improving the fit for longer-lasting comfort as the whole foot is secured more evenly within the shoe.
The new waterproof Nexlite Boa 005 will feature Kuraray synthetic leather uppers, which feel like natural leather but weigh less. Each shoe weighs in at just 285g making them among the very lightest Boa shoes with spiked soles. Midsoles and outsoles feature a rubber design, with the quick-fastening, quick-release iG4f spikes – six in each shoe – providing excellent grip throughout the swing.
Nexlite Boa 005 will be available in Black and White/Blue in men’s sizes from 6.5 to 11. Each pair will come supplied with two extra spikes and a wrench.