MIZUNO EXPANDS FOOTWEAR RANGE WITH NEW WAVE CADENCE AND NEXLITE BOA MODELS
Mizuno, the Japanese golf equipment manufacturer long renowned for its beautiful, industry-leading forged golf clubs, also boasts a long and rich heritage in footwear. Building on the success of 2017’s NEXLITE SL, the brand is launching two new shoes for Spring Summer 2018 in EMEA – NEXLITE Boa and Wave Cadence.
Founded in Osaka, Japan, in 1906, Mizuno has long held an enviable industry- and tour-wide reputation for its golf clubs, but globally it is footwear that represents the brand’s largest product category, with golf shoes a key part of that portfolio.
Last year, Mizuno decided to re-enter the golf footwear market in the UK and Europe, and the success of the ultra-light NEXLITE SL has prompted further expansion in this sector for SS18 with the launch of a next-generation NEXLITE shoe plus an all-new Wave Cadence model, a stylish fusion of golf and running shoes that draws heavily on Mizuno’s expertise in the world of track and field. Both shoes have been engineered by Mizuno’s award-winning running team and feature the patented Wave platform technology to make walking the course as pleasurable and comfortable an experience as possible.
Wave Cadence is the ultimate long distance golf shoe, designed to go 36 holes and beyond. Based on Mizuno’s award-winning running platform, Wave Cadence blends the comfort and support of a high-end running shoe, with the lateral stability and traction needed in golf.
Mizuno’s headline Wave platform technology provides a unique midsole design that delivers both cushioning and stability. Its unique shape, which is inspired by nature, helps to absorb and disperse the forces as the foot hits the ground, producing a smoother, more cushioned feel on every step.
“The Mizuno Wave platform is trusted by marathon runners the world over,” says Motohiro Jinno, Mizuno Footwear Division. “But it’s just as effective to walk 36 holes on the golf course. The corrugated sole plate gives a firm cushioning and stability designed to reduce foot fatigue, which makes the last few holes that much easier.”
A newly configured plate allows Wave Cadence to handle uneven terrain with ease while providing a secure foundation for the golf swing. Added durability and traction come via Mizuno’s extremely hardwearing X10 carbon rubber, which allows high-impact areas in the heel to last longer and perform better, as well as Silver Tornado Tour Lock soft spikes.
Wave Cadence also features: U4ic, a unique, extremely light midsole compound engineered for high comfort and performance as well as water-resistant uppers to keep unexpected showers or morning dew at bay.
The next-generation NEXLITE shoe features the Boa closure system instead of traditional laces, which makes it easier to put the shoes on and take them off. The Boa dial tightens and releases a durable Nylon-coated stainless steel wire lace that won’t stretch, with the tightening system also improving the fit for longer-lasting comfort as the whole foot is secured more evenly within the shoe. NEXLITE Boa are extremely lightweight, weighing just 275 grams, and remain one the lightest shoes in their category in golf.
A key golf-specific technology added into the shoe is the IG Multi Technology (Impact Grip System), which is engineered to deliver added grip and stability throughout the swing in firm conditions, and specifically through impact.
NEXLITE Boa is available in five colourways: Black, White/Red and White/Black for men and White/Gold and White/Pink for Women, and each come with a two-year waterproof warranty. While the water-resistant Wave Cadence is available in four colours: Black, Lime/Silver/Navy, White/Black/Lime and Red/Silver/Navy. Both models will be available at retail from March 2018.